HOW DO I LOOK? ASIA ARRIVES ON DIVA
TO FIX ASIA’S FASHION FAUX PAS
TO FIX ASIA’S FASHION FAUX PAS
Join SAZZY FALAK and JEANNIE MAI in the all-new
Asian take on the popular US hit makeover series
Asian take on the popular US hit makeover series
Style icons Jeannie Mai (left) and Sazzy Falak
(right) on DIVA’s
How Do I Look? Asia
17 August 2015 – It’s time to go head over heels for
DIVA’s How Do I Look? Asia – the highly anticipated Asian re-imagination of the hit fashion
makeover series. Billed as “Asia’s
ultimate fashion fix,”
How Do I Look? Asia will make its debut on Monday, 31 August at
8PM (SIN/MAL) on DIVA, NBCUniversal International Networks’ leading entertainment
channel for women in Asia.
The
NBCUniversal International format, produced by NBCUniversal’s Matchbox Asia, follows
Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion
victims to the path of fashion enlightenment. Jeannie Mai, host of the original
U.S. version, and a familiar face to Asian viewers, features in each episode,
setting up the fashion challenges each week.
The
fashion-challenged victims include onesie-addict/ blogger Apple Allison of Sole Searching
Soul (Philippines);
indie rock guitarist Ariana (Malaysia); mismatch, mishap/ watercolor artist
Choc (Taiwan); sales executive, and literally “plain” Jane (Philippines/Australia); overachieving, yet outdated, Lavinya
(Malaysia); rebel teacher Lianni (Philippines); romantically-insecure Maisarah
(Singapore); and the uninspiringly-dressed motivational speaker Yessinta
(Indonesia).
To
achieve a professional look that can be replicated for the everyday, Sazzy will
be joined by a guest stylist in each episode: Liz Uy (Filipina celebrity
stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of
Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia).
In
each episode, Sazzy and an accomplice –
a concerned family member, friend or colleague – will help transform
the lucky fashion victim into a beacon of style. After having their wardrobe raided, the
individual will have their current fashion choices face the “Eww Tube”, one of the iconic features of
the original format. The “Eww Tube”
is a vacuum cleaner-like machine that literally
sucks offending outfits up and away after they have been eliminated by the
panel of fashion experts and accomplices.
The
transformations featured on the series transcend fashion and style. Viewers
will also get to witness the complex and emotional backstories of the victims,
whose glamorous new looks, and freshly developed sense of style, act as a
catalyst for them to adopt a more positive and confident outlook on life.
“How Do I Look? Asia is a testament to DIVA’s position as the leading women’s entertainment channel in Asia. We
are confident that this ground-breaking local production, like its original
franchise, will strongly resonate with our core female audiences across the
region,” said Christine Fellowes, Managing Director, Asia Pacific, NBCUniversal
International Networks. “Using the insights from various
in-depth research initiatives on Asian women that NBCUniversal has conducted
and developed over the recent years, How Do I Look? Asia features many
of the elements that we found women loved: fabulous and fun makeovers, the
hottest fashion trends tailored to Asian sensibilities, inspiring and
heart-warming personal stories, and a positive underlying message that
encourages every woman to be her best self.”
Jeannie
and Sazzy will be making live appearances as they tour Singapore, Malaysia and
Vietnam later this month on the following dates:
-
Singapore: 20-22 August
-
Kuala Lumpur: 23-25 August
-
Ho Chi Minh City: 26-27 August
How Do I Look? Asia Season
One is presented by regional sponsor Zalora.
Tito
Costa, Managing Director of ZALORA Group, said, “We’re excited to be working with How Do I Look? Asia’s very first
season of fashion makeover series and we’re proud to
contribute to the life-changing makeovers featured throughout the show. ZALORA
supports Asia's diverse forms of beauty and seeks to empower women through
fashion by giving them the confidence to own whatever moment they find
themselves in and to encourage them to be the best version of themselves. The
show’s goal is aligned with ZALORA’s commitment to
provide a carefully-curated range of fashion options as the right tools to
create confidence-boosting looks. This is perfectly echoed in the weekly
fashion transformations featured throughout the show.”
In
Malaysia, the series is also presented by Marigold Yogurt Drink and Panasonic
Beauty.
Clozette
is the Official Fashion Social Network of the series, which is filmed at an
NBCUniversal International studio set built in Solaire Resort & Casino,
Manila.
For
more information on How
Do I Look? Asia, including exclusive
behind-the-scenes sneak peeks, fashion tips, quizzes and personality profiles,
visit www.divatv.asia/hdila
Be
part of the conversation on Facebook, Twitter and Instagram with #HDILasia
How Do I Look? Asia premieres on 31 August, Mondays at 8PM (SIN/MAL)
